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About

Knowhayo is the practice of Adam Ohayon.

I'm Adam Ohayon, an AI strategy and delivery specialist based in Huizen, in the Netherlands. Ten years of my career has been spent inside enterprise technology programmes, translating complicated systems into decisions a business can actually act on.

Most of that has been spent close to where strategy meets delivery. Through Knowhayo I advise companies on where AI genuinely helps them, and then build the thing that proves it. The advising and the building are not separate skills to me. Strategy that never meets an implementation tends to be wrong in ways nobody discovers until it is expensive.

I have a naturally broad field of vision. I connect ideas across disciplines that are usually kept apart: digital strategy, product thinking, business transformation, branding, and applied AI. My strength lies in seeing the deeper structure behind complexity, translating abstract ideas into practical direction, and turning fragmented concepts into coherent systems that people can actually use.

I'm both analytical and imaginative. I zoom out to the bigger vision while challenging the practical details that determine whether something will actually work. I balance empathy with directness, structure with creativity, and ambition with realism.

Philosophy

“Make it useful, make it clear, and make it matter.”

The larger mission

Creating tools, ideas, and systems that help people understand themselves better, think more clearly, and move forward with greater direction.

Currently

Taking on new projects through Knowhayo. Especially interested in ambitious briefs where strategy, technology, and purpose intersect.

Get in touch

Specialisations

Strategy & Direction

  • Business & AI strategy
  • Go-to-market design
  • Business model design

Digital & Product

  • Websites & platforms
  • AI-enabled tools & products
  • UX & experience design

Brand & Creative

  • Brand narrative
  • Identity systems
  • Creative direction

Growth & Sales

  • Marketing & sales strategy
  • Growth frameworks
  • Partnership development

Knowhayo to date

14
websites built, four with e-commerce
3
apps shipped, two with e-commerce
6
strategic coaching clients
2
full marketing strategy engagements

Experience

  1. 2024 to 2026

    Business Product Analyst, AI & Security Solutions

    KLM Royal Dutch Airlines

    Leading an enterprise AI programme inside Safety, Security & Crisis Management.

  2. 2020 to now

    Founder

    Knowhayo

    Digital business development. Websites, apps, and AI adoption strategy for mid-market and regulated organisations.

  3. 2024

    EMEA Business Developer, Lead Marketing & Data

    Consumrz

    Go-to-market strategy for European expansion, country-level marketing strategy, and the operational workflows to run both.

  4. 2024

    Business Analyst, IT & GRC

    Tata Steel, via House of Talents

    ServiceNow GRC implementation. Data flow mapping, gap analysis, and a compliance dashboard for stakeholders at every level.

  5. 2020 to 2023

    Business & Data Consultant

    Wunderman Thompson (WPP)

    Enterprise delivery for Makro, SharkNinja, Bunzl, Isero, Siemens Healthineers and WhiteStuff.

  6. 2018 to 2020

    Operations Manager

    Bedrijfspand.com

    Process mapping and an automated reporting dashboard for a commercial property platform.

  7. 2016 to 2020

    Business Analyst, Product Owner

    Vastgoeddata

    Joined at startup stage. Product ownership, Agile practice, and customer research for a property data platform whose customers included Colliers, CBRE, Kadaster and Gemeente Amsterdam.

Credentials

  • Professional Scrum Product Owner, Scrum.org
  • Lean Six Sigma Green Belt, in progress

Languages

Dutch (native), English (fluent), French (fluent)