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One partner across the whole arc. From first clarity to final execution.

Most hard problems need strategy, technology, brand, and behaviour thinking at once, and they lose something every time they're handed between specialists. Knowhayo exists so nothing gets lost in the handovers. The brief doesn't have to fit a category. It has to be worth solving properly.

Where to start

These are the AI and AI Act engagements, priced so you can judge the size of them before we speak. Everything runs remote-first.

A

AI Act Briefing

EUR 2,000

Fixed fee, half a day, remote

A leadership team that understands what actually applies to them, in one session.

A working session with the people who will have to decide things, covering what the AI Act asks of an organisation like yours, what already applies today, and a first pass at classifying what you have running. It counts toward the literacy obligation under Article 4 rather than sitting outside it.

Deliverable. The session, and a one-page position note you can circulate afterwards.

B

AI Opportunity Scan

EUR 9,500

Fixed fee, two weeks, remote

Where AI actually helps you, in what order, and what the first build costs.

Interviews across the business, then a prioritised roadmap of use cases with effort and value against each. It ends on one recommended first build with a rough cost, so the output is a decision rather than a document about decisions.

Deliverable. A written roadmap and a working session to walk it through.

C

AI Act Position & Roadmap

EUR 18,500

Fixed fee, three weeks, remote

Where you stand against the obligations already in force, and what December 2027 asks of you.

An inventory of the AI you already use, classified. What the transparency obligations mean for the systems you have running now, whether anything you deployed earlier sits inside the transitional window, and what the high-risk deadline of 2 December 2027 changes for you. Delivered as the first phase of a programme rather than a report that ends.

Deliverable. A documented position, a classification inventory, and a working session.

D

Proof in Production

EUR 45,000 to 65,000

Fixed fee, six to eight weeks, remote

One use case, built, shipped and running in your business.

The scan, then the build. A single use case taken from idea to something your people actually use, with the integration and the documentation that makes it survivable after I leave. Usually the second engagement rather than the first.

Deliverable. Working software, the documentation around it, and a handover.

E

AI Act Readiness Programme

EUR 3,500 to 5,000 per month

Retainer, running to December 2027

A named advisor for the whole run-up, rather than a scramble in the final quarter.

Quarterly posture reviews, classification and documentation kept current as your systems change, and a rolling AI literacy programme under Article 4. The obligation has applied since February 2025 and national authorities began supervising in August 2026, so the question is no longer whether to start.

Deliverable. Ongoing advisory, maintained documentation, and literacy sessions for your teams.

A is the cheapest way to find out whether any of this applies to you, and it is a real piece of work rather than a sales call. B and C are how most engagements properly begin, and any of the three can lead into the programme or into a build. Website, brand and growth work is quoted on scope after a conversation, because it varies too much to put a number on here. I advise on implementation, documentation and literacy, and I am not a substitute for legal counsel on interpretation.

What sits behind that

Most people who can advise you on the AI Act cannot build the thing afterwards, and most people who can build it have never read the regulation. The offers above are worth what they cost because the same person does both.

That range gets used on its own too. Website, brand and growth work is quoted on scope after a conversation, because it varies too much to price on a page.

01

Strategy & Direction

For when the path isn't clear yet, or when you suspect the current one is wrong. I help organisations and founders get to the core of what they're doing, why it matters, and how to move.

02

Digital & Product

I build things that think. Whether that's a website, a product, or an AI-enabled workflow, I work end to end from concept to execution, with technology as a means rather than an end.

  • Websites & digital platforms
  • Product ideation & development
  • UX & experience design
  • Technology strategy
  • AI-enabled tools & products
  • Process & systems design

What this looks like

03

Brand & Creative

Brand is the space between strategy and feeling. I help shape how an organisation is understood, from narrative and identity to the creative systems that carry it across every touchpoint.

  • Brand strategy & narrative
  • Identity & visual systems
  • Creative direction
  • Messaging & positioning
  • Communications strategy
  • Pitch & presentation design

What this looks like

04

Growth & Sales

Execution without momentum stalls. I help build the structures that turn good work into traction by connecting strategy to the channels, systems, and conversations that generate real growth.

  • Marketing strategy
  • Sales strategy & systems
  • Growth frameworks
  • Partnership development
  • Content & channel strategy
  • Customer acquisition design

What this looks like

Who I work with

For the AI and AI Act work: mid-market organisations and regulated businesses, where an AI decision carries consequences beyond the project. Financial services, insurance, legal, healthcare and the public sector.

For website, brand and growth work the range is wider, from founders building from scratch to established companies navigating change. What matters either way is that the brief is genuinely difficult, and that you want a partner who will think alongside you rather than wait to be told what to make.

Common questions

What does an engagement cost?
The AI and AI Act work has fixed prices, published below, so you can judge the size of it before we speak. A briefing is EUR 2,000, a scan EUR 9,500, a position and roadmap EUR 18,500, a first use case built and shipped EUR 45,000 to 65,000, and the ongoing readiness programme EUR 3,500 to 5,000 a month. Website, brand and growth work varies too much by scope to price on a page, so those are quoted after a conversation.
Can I hire you for only part of this?
Yes. Plenty of engagements are a single strategy, or a single build, and stop there. The reason the four areas sit together is that most difficult problems need several at once, and something is usually lost each time a project is handed between specialists.
Who do you work with?
For the AI and AI Act work, mid-market organisations and regulated businesses: financial services, insurance, legal, healthcare and the public sector. Those are the places where the obligations bite hardest and where getting it wrong is expensive. For website, brand and growth work the range is wider, from founders building from scratch to established companies navigating change.
Where are you based and do you work remotely?
Huizen, in the Netherlands, working with clients across Europe. Everything is built to run remote-first: discovery over video, documentation async, sessions wherever your people already are. Nothing on offer here structurally requires me in your building.
Which languages do you work in?
Dutch natively, English and French fluently. Several projects have been delivered in Dutch for Dutch-regulated sectors.
Do you build the thing, or just advise on it?
Both, and that is deliberate. A strategy that never meets an implementation tends to be wrong in ways nobody discovers until it is expensive. Where a project ends at the recommendation, I say so.

Not sure which service fits? Start with a conversation. Most good projects begin that way.

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