WAD-Studio

The Brief

Two businesses under one name. WAD-Studio is Katarina Stupavska's practice, working across Slovakia and the Netherlands since 2013. One half designs and fits out interiors for hospitality, offices and private residences. The other designs, prints and installs bespoke wallpaper, sold both as commissions and as a ready collection.

The site never spells the acronym out, but everything around it points the same way. The page title reads "Wall Art". The footer link is "Custom WallArt". The tagline says the studio dresses up walls with storytelling art. WAD is wall art design, and the entire proposition lives in those three words.

The structural problem is the split. A hotel group commissioning a full fit-out and a homeowner buying a roll of wallpaper are not the same buyer, and they do not arrive looking for the same thing.

What I Built

Two front doors, because there are two buyers.

One route is credibility. Around twenty completed interiors, each shown as its own case: hotels, a clinic, apartments, retail work across Amsterdam, Bratislava and Prague. A developer or hotel group weighing up a fit-out wants evidence of scale before anything else, and that half of the site exists to give it to them.

The other route is retail. Wallpaper sells directly from the site, and the bespoke option asks for wall length and height at the point of enquiry, because on a printed wall the price is a function of the measurement. Asking early saves a round of emails that can otherwise lose the sale.

Katarina's press coverage sits among her credentials on the studio page rather than across the homepage as a banner. It is her achievement, not the website's.

Where It Stands

Live at wad-studio.com, running on Wix. That was a deliberate call rather than a compromise. A studio shipping physical goods needs to add products, adjust prices and publish new project galleries without booking a developer first, and the platform buys exactly that.