Do you design as well as build?

Yes, and I write the copy too. That is the point. The three decisions are the same decision, and splitting them across three people is where most sites lose their edge.

Which platform will you use?

Whichever one you can maintain. Several of these are on Wix because the owner needed to add products and publish galleries without booking a developer. Others are hand-built where the requirements earned it. The platform follows the business, not the other way round.

What do you need from us?

An hour or two of conversation, whatever brand material exists, and someone who can make decisions. Photography is the usual bottleneck, so it helps to know early whether you have it.

Can you work in Dutch?

Yes, natively, and in English and French. Several sites here are bilingual or trilingual, with each language treated as first class rather than translated as an afterthought.

Website Build

Most sites describe the work.
The good ones make it credible.

Positioning, structure, copy and build, by one person rather than a relay. Fourteen sites so far, from a boutique banking law firm to a trilingual direct-booking business, each on a platform its owner can still run after I leave.

The problem

A site is a credibility instrument before it is anything else.

Most business sites are built as a relay. A strategist writes a deck, a designer makes it look expensive, a developer builds what they were handed, and someone fills in the words at the end. A little is lost at every pass, and what arrives is a site that says the right things without carrying any weight.

The buyer you want can tell. They are not really reading the copy, they are scanning for whether this is a serious operation. That judgement takes seconds and it is made on structure, restraint and specificity, never on adjectives.

What you get

Positioning first

What the site is arguing, who it is arguing to, and what they need to believe by the end of it. Settled before anything is designed.

Structure and words

The pages in the order a real buyer reads them, and the copy in them. I write it rather than sending you a document with gaps to fill.

The build

On a platform chosen for whoever maintains it afterwards, rather than for what impresses another developer.

The technical floor

Responsive, accessible, fast and indexable, with the structured data that search and answer engines actually read.

A handover

What you can change yourself, how to change it, and the short list of things worth calling me about.

How it runs

Four to ten weeks, mostly depending on how much of the content already exists.

Read the business

What you sell, to whom, and what separates a good client from one you regret. A conversation, and a look at whatever you have now.

Position and structure

The argument the site makes and the pages that carry it, agreed before a pixel is drawn.

Write and design

Copy and layout together, because a layout designed around placeholder text is a layout designed around nothing.

Build and hand over

Built, filled, checked on real devices, and handed over with what you need to run it without me.

What this looks like

Four of them, published in full.

What it costs

Quoted on scope

Quoted on scope, usually four to ten weeks

Quoted on scope, after a conversation.

A five page site for one person and a trilingual site with an admin panel behind it are not the same job. Putting a single number on a page would mean overcharging one of them, so this is quoted rather than listed.

What you get before committing is a fixed price for an agreed scope, not an hourly rate that drifts. The conversation that produces it is short, and I would rather tell you the work is not worth doing than sell you a site you did not need.

Fit

Best when the site has a job.

This works when you can name what the site has to achieve: win a particular kind of client, replace a platform taking a cut of every booking, make a small practice read credibly next to a large one. It works less well as a general refresh with no target.

If what you mainly need is a shop, that is the e-commerce page. If you are pre-launch and the harder question is what you are selling at all, start with startup consulting.

Common questions

Do you design as well as build?: Yes, and I write the copy too. That is the point. The three decisions are the same decision, and splitting them across three people is where most sites lose their edge.
Which platform will you use?: Whichever one you can maintain. Several of these are on Wix because the owner needed to add products and publish galleries without booking a developer. Others are hand-built where the requirements earned it. The platform follows the business, not the other way round.
What do you need from us?: An hour or two of conversation, whatever brand material exists, and someone who can make decisions. Photography is the usual bottleneck, so it helps to know early whether you have it.
Can you work in Dutch?: Yes, natively, and in English and French. Several sites here are bilingual or trilingual, with each language treated as first class rather than translated as an afterthought.

The quickest way to find out whether this is worth doing is to tell me what the site has to achieve.

Start a conversation

Most sites describe the work. The good ones make it credible.